Why FlipIt?

Our reliance on meat and dairy to feed the world is doing exactly the opposite: it’s killing the earth, putting humans’ and animals’ health at risk, and destroying communities.

With a projected 10 billion of us living on earth by 2050, using our cropland to feed animals rather than growing food directly for humans isn’t sustainable. Right now, each American eats about 90 chickens a year—that’s not gonna fly on a hot and crowded planet.

The good news is that the flip to plant-centered eating is already happening in a million different ways. It’s probably happening in your community already! We will one day reach a tipping point where plant-centered eating is the new normal—but to get there faster, we need to tell these stories. We need to let each other know that we’re not alone… in fact, we’re part of an influential movement that grows bigger every day.